The Equine Collective
The growth platform for ambitious equine photographers (150+ members)
Do you want more than just beautiful photos?
The Equine Collective is the core of the Horse Photography Academy and the central platform within The Equine Photography Evolution: my structured growth path for equine photographers who take their craft seriously.
Here, you won't grow from one video to the next. Here, you'll follow a clear path. From technique to style, to positioning, to a strong and sustainable business.
All videos are recorded in Dutch and have English subtitles.
Photography, videography, post-production, mindset, and marketing
What is The Equine Collective?
The Equine Collective is een doorlopend membership waarin je toegang krijgt tot alle verdiepende modules binnen de Evolution-methode.
Het is de plek waar je:
• Je technische vaardigheden verfijnt
• Een herkenbare eigen stijl ontwikkelt
• Zelfverzekerd leert positioneren
• Je prijzen en aanbod strategisch opbouwt
• Marketing leert inzetten zonder jezelf te verliezen
• Groeit met richting en lange termijn visie
Het is een gestructureerd groeiplatform voor serieuze paardenfotografen.
Alle video’s zijn opgenomen in het Nederlands en voorzien van Engelse ondertiteling.
“You grow as a photographer by immersing yourself in multiple themes and thus developing your own professional approach.”
Within The Equine Collective, you will learn about and connect different themes within equine photography. You will delve into technique, style, vision, themes, and equine welfare, and learn from various experts. This creates coherence in how you view, work, and photograph, and photography evolves into a professional way of working rather than isolated knowledge.
Within The Equine Collective, you will go through seven structured growth phases.
Everything you need to grow as an equine photographer: tutorials, a community, and exclusive masterclasses from expert photographers!
All videos are recorded in Dutch with English subtitles.
1. Start & orientation
You start with overview, direction, and structure.
Here you will discover how to make the most of the platform and where your focus lies.
4. Developing style and identity
You will work on your own photography style, learn to select photos more consciously, and develop a recognizable signature style.
7. Growth & advanced courses
Through Q&As, podcast insights, workflow observation videos, and in-depth courses, you will continue to grow with direction and a long-term vision.
2. Understanding the horse
A skilled equine photographer begins with knowledge of horses.
You will learn to interpret behavior, recognize signals, and work safely and with the horse in mind.
5. Controlling post-processing
You will immerse yourself in Lightroom, Photoshop, and advanced editing techniques to gain complete control over your workflow.
3. Discover & explore
You explore different niches within equine photography, creative themes, and also learn a lot about videography.
Here you discover what suits you and where your strengths lie.
6. Positioning & entrepreneurship
You will learn how to shape your offering, set prices, use marketing, and position yourself professionally as an equine photographer.
I'm learning so much!
“I find it bizarre how I have grown in photography since I got my Nikon. I am also investing heavily in courses and memberships, especially with the ElianevanschaikPhotography membership, which is teaching me so much! I can say that now! I have discovered my own style. I am learning so much from the ElianevanSchaikPhotography photography subscription.”
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Take That Memory Photography
Fun and educational
“The membership is so much fun and educational. It's great to be part of it! Once again, compliments on the tips and tricks you share and how you share them. I'm learning a lot. I'm so glad I joined.”
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Leona Hendrikse Photography
Helps you grow!
“Extremely valuable—The lessons offer exceptional insights and have greatly improved my skills. Very educational—The lessons are informative and have clearly increased my knowledge. Helpful—I have gained at least one thing from them. It gives me extra motivation, and I notice that you convey everything with real passion, which makes it enjoyable to listen to!”
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Eva Baartscheer Photography
Eliane van Schaik Photography
Horse & human
Renate Vos fotografie
Equine Fine Art
Western
Paard & Picture Daphne
Dressage
By Anne de Grund fotografie
Horses & dogs
Evelyne vh Photography
Marketing
Martine Bellavie
Horses in action
Anouk Hartenpaarden
Horse trainer
Boukje Bembregtsfotografie
Horses & dogs
Kinga Luberda Fotografie
Backlight horse photography
Janine Pizarro's
Horse coach & model
Alison BQ Photograpy
Horses & farewell reports
Pascalle Hocus Focus fotografie
Eventing
Inge Kempers fotografie
Hybrid videography
Joy behind the scenes
Marketing
Patricia PATSHOOT
Equine behaviour photographer
Sabine SAB MEDIA
Marketing
Iris van Meijl
Collaborate with companies/brands
Access to a continuous learning environment that focuses on deepening knowledge, development, and professionalism.
Q&A sessions
Ask all your questions and receive personalized advice from Eliane during our monthly sessions.
Unlimited access to 100+ videos
Get instant access to the extensive library of all videos, masterclasses, and tutorials.
Community of 150+ photographers
Join an inspiring group of like-minded people who will motivate and support you.
Online access in the app
Follow the lessons wherever and whenever you want on your computer, tablet, or phone.
Personal feedback
Ontvang waardevolle tips op jouw werk, zodat je blijft groeien.
Learn from other experts too
In addition to Eliane, various experts will be sharing their knowledge with the community.
What other photographers say
“It was great. Fun and clear explanations, and a great addition to the course I already have.”
“Learned a lot and discovered my own style!”
“Nice people, positive towards each other and each other's work.”
“Good and comprehensive explanation”
“It was a great experience and I learned a lot!! Clear explanations!”
“I also learned a lot and enjoyed meeting and getting to know other horse photographers.”
“I learned a lot thanks to the courses that were available to members.”
“I found the courses I took really interesting and educational! I learned so much!”
“Great! Eliane explains everything very clearly and it really helped me, especially with my editing skills.”
What can you expect?
The Equine Collective
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Access to an extensive and continuously updated library of masterclasses and tutorials.
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Lessons on equine photography and orientation in various niches.
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Developing your own style and positioning as a photographer.
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Post-processing in Lightroom and Photoshop.
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In-depth exploration of marketing for photographers, focused on professional positioning in various areas.
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Social media branding and visibility as an equine photographer
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Learning how to get started professionally, including building photo shoot packages and offerings
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Learning how to build a photography business, from ideal client to marketing and working with paying clients
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Inspiring expert masterclasses
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Q&A sessions for questions and in-depth discussion
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Feedback and inspiration within the community
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An engaged community of equine photographers
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All videos are recorded in Dutch with English subtitles.
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Translated with DeepL.com (free version)
Academy content
All videos are recorded in Dutch and subtitled in English.
1
Start & orientation
In this module, I will show you the growth phases within the academy so that you know how to get started step by step.
2
Understanding the horse
In this module, you will learn to better read and understand horses during photo shoots. You will delve into behavior, stress signals, and communication, allowing you to work with greater peace of mind and awareness.
You will watch three in-depth videos:
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Reading horses during photo shoots: recognizing behavior, body language, and stress signals.
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Dealing with horse behavior by horse coach Anouk van Hartenpaarden.
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Horse-friendly photography by expert Patricia van PatShoot.
This will help you develop a professional approach that focuses on well-being, cooperation, and trust.
3
Discover & explore
In this module, you'll learn about various niches within equine photography and videography.
Photography Niches
Experts will guide you through their specializations:
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Romantic equine photography by Eliane van Schaik
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Western photography by Yessica de Reus
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Dressage photography by Daphne from Paardenpicture
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Horses in action (winter) by Martine from Bellavie
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Fine Art by Renate Vos
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Magical backlighting by Kinga Luberda
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Horse and dog pairing by Anne de Grund
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Farewell photography by Alison from BQ Fotografie
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Competition and event photography by Pascalle from Hocus Focus
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Creating fairytale atmospheres by Boukje Embregts
Discover different styles, working methods, and perspectives within the equine world.
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Photography Themes
You will also delve into essential themes that will enhance your photography:
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Photographing in challenging lighting conditions
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Mastering compositions
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Storytelling
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Posing for horses
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Applying low and high key
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Working with various color styles
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Creating magical autumn photos
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Taking black and white photos
This combination of niches and themes ensures that you not only gain a broader perspective but also learn to photograph more consciously and professionally.
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Videography
In this module, you will also discover how to use moving images alongside photography. You will learn how video enhances your story, adds more experience, and increases your visibility. You will take courses including:
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From Photo to Video by expert Inge Kempers, in which you will learn how to transition from still images to film.
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General Videography by Eliane
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Strategically using Reels for visibility and growth.
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Tutorial: Editing videos in three different ways
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Tutorial: Creating reels
This way, you'll learn not only how to film, but also how to consciously use video within your photography and professional image.
4
Developing style & identity
Personal Style
In this module, you'll work on developing a recognizable and professional style. You'll discover your strengths and how to translate them into a consistent look and feel in your work and positioning. You'll delve into:
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Discover your passion: your identity as a photographer and what sets you apart.
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Portfolio presentation and working with photo galleries, so your work is presented professionally and coherently.
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Developing a recognizable signature style, with conscious choices in image, color, and atmosphere.
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Stylish Consistency: how to apply your photographic style to your profile as a photographer. Experience for the model in front of the camera by expert Janine van der Meer, with a focus on appearance and collaboration during the shoot.
This way, you'll not only create beautiful images but also a clear, recognizable identity as an equine photographer.
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Photo Selections
In this module, you'll also learn to select photos more effectively and consciously, so you choose images that enhance your style, quality, and story. You'll work practically with:
Photo selection in Adobe Bridge for an overview and efficient evaluation of large shoots.
Photo selection in Lightroom for an integrated workflow from selection to editing.
This way, you'll develop a sharper eye and the confidence to make clear choices in your work.
5
Mastering post-processing
Photoshop Tutorials
In this module, you'll delve into professional post-processing in Photoshop. You'll learn how to add atmosphere, style, and refinement to your images without making them feel unnatural. You will work on, among other things:
Essential Photoshop skills:
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Improving indoor arena photos
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Smart and efficient editing with AI tools
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Removing rope halters and distracting elements
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Removing fences from photos
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Noise reduction in photos
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Smart cropping for powerful poses
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Quickly edit a whole series of photos and create actions
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Adjusting and refining composition
Horse retouching and refinement:
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Refining coat texture and shine
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Replacing ears and facial expressions
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Dodge & Burn method
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Optimizing horse stance and posture
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Fulling out the mane
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Optimizing sharpness and detail
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Sharpening rider and horse
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Creating sparkling eyes with color
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Refining personal makeup
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Fine art editing
Creative color and seasonal moods:
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Color styles: working with different edits
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Editing flower fields
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Black and white editing
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Blackphoto editproces
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Color corrections & color moods
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From green to Brown tones
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Warm summer look
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Dark moody atmosphere
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Cool snow tones & overlays
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Autumn look; brown atmosphere in the woods
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Light airy editing
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Fairytale editing (using bokeh)
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Heather photos
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Blossom photos
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High-key editing
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Low-key editing
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Romantic horse photography workflow Eliane van Schaik
Mastering backlight situations in Photoshop:
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Romantic backlight Backlight with dark horses
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The golden hour
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Silhouette
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Overexposed
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Soft backlight
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Colorless backlight / blue hour
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Backlight sun haze
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Lens flare
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Replacing white sky / sky
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Changing the atmosphere
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Lighting the model
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Adding warm backlight colors
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Adding light sources to your photo
Advanced editing techniques:
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Merging horses from multiple photos
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Changing the background (using selections & brushes)
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Changing the background sky
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Blurring the background and focusing on the horse
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Adding motion blur
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Working with dust effects
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Snow effects Adding sunbeams, light, rain, and snowflakes
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Adding light rays and smoke
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Creating depth with additional foregrounds
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Enhancing texture details (Dragan Method)
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Creating water reflections
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Creating a chic, luxurious look
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Perfecting black photos
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Photoshop editing workflow Eliane van Schaik
How to develop a consistent, Professional editing style that combines technique and atmosphere.
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Lightroom Tutorials
In this module, you'll also learn to edit efficiently and consistently in Lightroom. You'll develop a smooth workflow. You'll delve into:
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Balancing light and colors, including working with curves and masks.
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Refining colors with HSL for subtle or powerful changes in mood.
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Masking subjects to add targeted accents in your image.
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Creating wintery moods and working with cool tones.
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Applying and adjusting autumn presets for warm, consistent edits.
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Bulk editing of large numbers of photos, so you can work efficiently and professionally.
This way, you'll learn not only to edit more beautifully, but also faster, more consistently, and with greater control over your style.
Positioning & entrepreneurship
In this module, you will work on your growth as an entrepreneur and professional. You will learn how to position yourself clearly, make conscious choices, and build a sustainable photography practice.
You will delve into topics such as:
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Collaborating with brands and companies by expert Iris van Meijl.
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Marketing strategy to attract more customers by expert Sabine van SAB Media.
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Taking control of your schedule by expert Joy van der Valk, with a focus on structure and balance.
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Financial freedom as a photographer by expert Evelyne van VH Photography.
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Stylish consistency by Eliane, for a strong and recognizable profile.
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Reaching and retaining your dream customers without having to sell hard (soft selling).
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Determining the right price and selling your horse photos.
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Website layout and presentation, including working with photo galleries.
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Working productively, switching gears quickly, and working under pressure.
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Working with high-end clients and communicating professionally.
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Self-reflection and goal setting, including reflection and planning for the new year.
This way, you will not only develop your photography, but also your mindset, strategy, and professionalism as an entrepreneur in the equestrian world.
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Growth & marketing deep dive
Q&A members
In the Q&As, we address real questions from members of The Equine Collective. Questions that arise during photo shoots, post-processing, positioning, or building your photography business.
You will gain practical insights, new perspectives, and concrete tools based on real-life situations.
The Q&As ensure that learning remains alive. Not just theory, but in-depth knowledge based on what really matters to equine photographers.
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Podcast episodes
Within this module, you will find selected podcast episodes that will help you grow as an equine photographer. In-depth insights into vision, development, making choices, and working professionally.
You will listen to themes related to style, positioning, mindset, horse welfare, and entrepreneurship, so that you not only learn what you can do, but above all how you want to work.
These episodes support your learning process and invite reflection, deepening, and conscious growth as a photographer.
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Watch videos during a live photo shoot by expert Eliane van Schaik.
In this module, you can take a look behind the scenes to see how Eliane captures the bond between humans and horses in a romantic way with her camera. She shares her tips and tricks for the right settings during a real photo shoot.
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Advanced course: design your photo shoot packages & set your prices
In this advanced module, you will work on the business side of your photography. You will learn how to develop an offer that fits your vision, values, and ideal customer, without compromising on quality or peace of mind. You will delve into:
Money mindset, so you can look at your prices and value with confidence.
1.1 What is a money mindset?
1.2 The importance of a positive money mindset
1.3 What money type are you?
1.4 Money beliefs: positive vs. negative
1.5 Practical exercises to strengthen your money mindset
Money affirmations
Visualization exercise
Effective pricing strategies for photographers, tailored to your positioning.
2.1 Different pricing strategies
2.2 Market analysis and competition research
2.3 Analyzing working hours
2.4 Pricing
2.5 Sample calculations
Designing your offering based on your ideal customer, rather than on uncertainty.
3.1 Analyzing your current offering
3.2 Tailoring your offering to your ideal customer
3.3 Creating valuable services
3.4 Your value
Putting together attractive photo shoot packages that feel logical and professional.
4.1 Elements of photo shoot packages
4.2 Examples of photo shoot packages
4.3 Determining prices
4.4 How do you deal with being too expensive?
4.5 Positioning photo shoot packages
Template for photo shoot package
A professional portfolio and strong presentation skills, so that your offer comes across as clear and convincing.
5.1 Compiling a strong portfolio
5.2 Importance of diversity
5.3 Presenting your portfolio
Email templates for contact emails
This will enable you to develop not only strong photo shoot packages with the right prices, but also the confidence and strategy to run a sustainable and professional business as an equine photographer.
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Advanced course in social media marketing & launch techniques
In this advanced course, you will learn how to become visible in a way that suits you and your photography. You will build a strong online presence and develop strategies to attract customers. You will delve into:
Introduction to personal branding and what it means for you as an equine photographer.
1.1 What is personal branding?
1.2 Examples of successful photographers
1.3 Self-analysis: strengths, weaknesses, opportunities, and threats (SWOT analysis)
1.4 Identifying your unique style and niche
1.5 Archetypes
Developing a powerful personal brand that reflects your style and vision.
2.1 Shaping Brand Identity
2.2 Tone of Voice
2.3 Visual Branding
2.4 Customer Journey
Social media marketing for equine photographers, focusing on content and consistency.
3.1 Content Planning
3.2 Using Hashtags
3.3 Optimizing Social Media Platforms
3.4 Choosing the Right Social Media Platforms
3.5 Scheduling Posts
Social Media Template - Canva
Targeted strategies to attract customers without the hard sell.
4.1 Social Media Strategies
4.2 Content Strategy
4.3 Engagement Strategy
4.4 Influencer Marketing Strategy
4.5 Community Building Strategy
4.6 Paid Advertising Strategy
4.7 Conversion-Based Strategy
4.8 Educational Strategy
4.9 Sales Strategy Based on Personality Types
Effective launch techniques for your photoshoot offerings, ensuring your product is presented professionally and confidently in the market.
5.1 The Pre-Launch Phase
5.2 The Launch
5.3 The Post-Launch Phase
5.4 Launching on Multiple Platforms Simultaneously for Maximum Impact
5.5 Reflecting on the Launch Process
5.6 Launch Examples for Horse Photographers
Ebook: Practical Tips for a Successful Launch
This will teach you not only how to be visible but also how to grow strategically and with direction as a photographer and entrepreneur.
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Next Level Business Advanced Course: ALL-IN COURSE if you want to grow your photography business.
This comprehensive advanced course is for the photographer who doesn't want to keep thinking small. For those who consciously want to build a strong, profitable, and professional photography business. With Next Level Business, you'll not only work on strategy and marketing, but also on who you become as an entrepreneur. You'll delve into:
Mindset: growing through trust, leadership, and a long-term vision.
1. Mindset
1.2 Successful entrepreneurship
1.3 Your inner spark
1.4 Beliefs/blockages
1.5 Reflection
1.6 Current situation vs. desired situation
1.7 Goals
1.8 Law of attraction; clear ambitions
1.9 Business roadmap
1.10 Priorities
Dream clients: clearly positioning and attracting clients who match your skill level and style.
2.1 Dream Clients
2.2 Defining Your Ideal Client
2.3 Understanding Your Ideal Client
2.4 Communication Skills
2.5 Strategies to Acquire More Clients
2.6 AIDA Formula
2.7 How to Get Visible on Social Media
2.8 Customer Journey
2.9 Customer Retention
2.10 Emotions vs. Feelings
2.11 Working More Productively
Authenticity: build from your own strengths and identity, not from comparison.
3.1 Authenticity
3.2 Market Positioning
3.3 Competitor Analysis
3.4 Strengths and Pitfalls
3.5 USPs
3.6 Branding
3.7 Personal Branding
3.8 Re-branding
3.9 Refine Your Photography Style
3.10 Profile Yourself as an Expert
Upgrade: Take your offering, pricing, image, and working methods to the next level.
4.1 Money Mindset
4.2 Money Blocks
4.3 Cash Flow
4.5 Revenue and Profit Goals
4.6 Revenue Models
4.7 Pricing Strategies
4.8 Upgrade Your Offering
4.9 Create a Photoshoot Package
4.10 Your Pricing
4.11 Profitable Plan
Scale: Grow strategically, without losing yourself in the hustle and bustle.
5.1 Online Marketing
5.2 UBRs
5.3 Online Marketing Strategy
5.4 Email Marketing
5.5 Social Media Marketing
5.6 Website
5.7 Link Building
5.8 SEO
5.9 Copywriting
5.10 Google Marketing Integrations
5.11 Launch
5.12 Business Roadmap + Marketing Strategy Plan
This is for the photographer who is ready to go all in. Don't work harder, think bigger and build smarter.
Inspiring learning environment
Access the app anywhere, anytime, and watch the masterclasses and tutorials all from your phone.
Connect with the community, share your photos, and ask questions in the community with like-minded photographers.
Easy learning environment where you can view all masterclasses step by step and keep track of where you left off.
Frequently asked questions
When is the Q&A?
In the last week of the month, you will have the opportunity to send me all your questions. I will include all questions in a Q&A that you can watch back.
How long do I have access to the library of masterclasses and online courses?
As long as you are a member, you have access to the library full of masterclasses and all courses included in your membership.
Are the lessons also suitable if I don't speak Dutch?
Yes. All videos are recorded in Dutch and have English subtitles. This allows international photographers to follow the entire content and grow step by step within The Equine Photography Evolution.
How does cancellation work?
You can cancel your membership every 3 months by filling out the form on the right via the link.